:root {
  --bg: #FDFAF5;
  --bg-alt: #F5EFE6;
  --fg: #2C2C2C;
  --fg-muted: #6B6B6B;
  --accent: #E07A5F;
  --accent-light: #F2C4B3;
  --green: #81B29A;
  --green-light: #C8DDD0;
  --sand: #D4A574;
  --border: #E8E0D5;
  --white: #FFFFFF;
  --shadow: rgba(44, 24, 10, 0.08);
  --shadow-md: rgba(44, 24, 10, 0.12);
}

* { box-sizing: border-box; margin: 0; padding: 0; }

body {
  background: var(--bg);
  color: var(--fg);
  font-family: 'DM Sans', sans-serif;
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

h1, h2, h3, h4 {
  font-family: 'Playfair Display', Georgia, serif;
  font-weight: 600;
  line-height: 1.2;
}

/* Navbar */
.navbar {
  padding: 20px 40px;
  border-bottom: 1px solid var(--border);
}
.nav-inner {
  max-width: 1080px;
  margin: 0 auto;
  display: flex;
  align-items: baseline;
  gap: 16px;
}
.nav-logo {
  font-family: 'Playfair Display', serif;
  font-size: 22px;
  font-weight: 700;
  color: var(--fg);
}
.nav-tagline {
  font-size: 13px;
  color: var(--fg-muted);
  letter-spacing: 0.04em;
}

/* Hero */
.hero {
  max-width: 1080px;
  margin: 0 auto;
  padding: 80px 40px 100px;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 60px;
  align-items: center;
}
.hero-eyebrow {
  font-size: 12px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  font-weight: 600;
  margin-bottom: 20px;
}
.hero-headline {
  font-size: clamp(42px, 5vw, 64px);
  color: var(--fg);
  margin-bottom: 24px;
  font-weight: 700;
}
.hero-sub {
  font-size: 18px;
  color: var(--fg-muted);
  line-height: 1.65;
  max-width: 420px;
}
.hero-visual {
  display: flex;
  flex-direction: column;
  gap: 28px;
}
.kit-mock {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: 16px;
  padding: 28px 32px;
  box-shadow: 0 4px 20px var(--shadow);
}
.kit-label {
  font-size: 11px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--accent);
  font-weight: 600;
  margin-bottom: 10px;
}
.kit-theme {
  font-family: 'Playfair Display', serif;
  font-size: 20px;
  font-weight: 600;
  color: var(--fg);
  margin-bottom: 20px;
  padding-bottom: 16px;
  border-bottom: 1px solid var(--border);
}
.kit-contents {
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.supply {
  display: flex;
  align-items: center;
  gap: 12px;
  font-size: 14px;
  color: var(--fg-muted);
}
.dot {
  width: 10px;
  height: 10px;
  border-radius: 50%;
  flex-shrink: 0;
}
.dot-red { background: var(--accent); }
.dot-teal { background: var(--green); }
.dot-sand { background: var(--sand); }

.age-badges {
  display: flex;
  gap: 12px;
  flex-wrap: wrap;
}
.badge {
  background: var(--bg-alt);
  border: 1px solid var(--border);
  border-radius: 100px;
  padding: 6px 16px;
  font-size: 13px;
  color: var(--fg-muted);
  font-weight: 500;
}

/* Section headline shared */
.section-headline {
  font-size: clamp(28px, 3.5vw, 40px);
  color: var(--fg);
  margin-bottom: 48px;
  font-weight: 700;
}

/* Proof */
.proof {
  background: var(--bg-alt);
  padding: 80px 40px;
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}
.proof-inner {
  max-width: 1080px;
  margin: 0 auto;
}
.proof-headline {
  font-size: clamp(24px, 3vw, 36px);
  color: var(--fg);
  margin-bottom: 40px;
  max-width: 600px;
  font-weight: 700;
}
.proof-cards {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
.proof-card {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: 16px;
  padding: 28px;
  box-shadow: 0 2px 12px var(--shadow);
}
.proof-quote {
  font-size: 15px;
  line-height: 1.65;
  color: var(--fg);
  font-style: italic;
  margin-bottom: 20px;
}
.proof-attr {
  display: flex;
  align-items: center;
  gap: 12px;
}
.proof-avatar {
  width: 40px;
  height: 40px;
  border-radius: 50%;
  background: var(--accent-light);
  color: var(--accent);
  font-size: 13px;
  font-weight: 600;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
}
.proof-name {
  font-size: 14px;
  font-weight: 600;
  color: var(--fg);
}
.proof-meta {
  font-size: 12px;
  color: var(--fg-muted);
  margin-top: 2px;
}

/* How It Works */
.howitworks {
  padding: 80px 40px;
}
.howitworks-inner {
  max-width: 1080px;
  margin: 0 auto;
}
.steps {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 40px;
}
.step-num {
  font-family: 'Playfair Display', serif;
  font-size: 48px;
  font-weight: 700;
  color: var(--accent-light);
  line-height: 1;
  margin-bottom: 16px;
}
.step h3 {
  font-size: 20px;
  color: var(--fg);
  margin-bottom: 12px;
  font-weight: 600;
}
.step p {
  font-size: 15px;
  color: var(--fg-muted);
  line-height: 1.65;
}

/* Niches */
.niches {
  background: var(--fg);
  padding: 80px 40px;
}
.niches-inner {
  max-width: 1080px;
  margin: 0 auto;
}
.niches .section-headline {
  color: var(--bg);
}
.niche-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 24px;
}
.niche-card {
  background: rgba(255,255,255,0.06);
  border: 1px solid rgba(255,255,255,0.1);
  border-radius: 16px;
  padding: 32px;
}
.niche-icon {
  color: var(--accent);
  font-size: 20px;
  margin-bottom: 16px;
}
.niche-card h3 {
  font-size: 20px;
  color: var(--bg);
  margin-bottom: 12px;
  font-weight: 600;
}
.niche-card p {
  font-size: 15px;
  color: rgba(253,250,245,0.65);
  line-height: 1.65;
}

/* Digital */
.digital {
  background: var(--accent-light);
  padding: 60px 40px;
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}
.digital-inner {
  max-width: 1080px;
  margin: 0 auto;
}
.digital-badge {
  display: inline-block;
  background: var(--accent);
  color: var(--white);
  font-size: 11px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  font-weight: 600;
  padding: 5px 14px;
  border-radius: 100px;
  margin-bottom: 20px;
}
.digital-headline {
  font-size: clamp(28px, 3.5vw, 40px);
  color: var(--fg);
  margin-bottom: 16px;
  font-weight: 700;
}
.digital-body {
  font-size: 16px;
  color: var(--fg);
  line-height: 1.65;
  max-width: 600px;
  margin-bottom: 20px;
}
.digital-tag {
  font-family: 'Playfair Display', serif;
  font-size: 18px;
  color: var(--fg-muted);
  font-weight: 500;
}

/* Closing */
.closing {
  padding: 100px 40px;
  text-align: center;
}
.closing-inner {
  max-width: 640px;
  margin: 0 auto;
}
.closing-headline {
  font-size: clamp(36px, 5vw, 56px);
  color: var(--fg);
  margin-bottom: 20px;
  font-weight: 700;
}
.closing-sub {
  font-size: 18px;
  color: var(--fg-muted);
  line-height: 1.65;
}
.closing-cta {
  margin-top: 40px;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 12px;
}
.btn-primary {
  display: inline-block;
  background: var(--accent);
  color: var(--white);
  font-family: 'DM Sans', sans-serif;
  font-size: 16px;
  font-weight: 600;
  padding: 16px 40px;
  border-radius: 100px;
  text-decoration: none;
  transition: background 0.2s ease, transform 0.1s ease;
  box-shadow: 0 4px 16px rgba(224, 122, 95, 0.35);
}
.btn-primary:hover {
  background: #c9603e;
  transform: translateY(-1px);
}
.btn-primary:active {
  transform: translateY(0);
}
.cta-sub {
  font-size: 13px;
  color: var(--fg-muted);
}

/* Activities showcase */
.activities {
  padding: 80px 40px;
  background: var(--bg);
  border-top: 1px solid var(--border);
}
.activities-inner {
  max-width: 1080px;
  margin: 0 auto;
}
.activities-header {
  margin-bottom: 48px;
}
.activities-sub {
  font-size: 16px;
  color: var(--fg-muted);
  margin-top: 16px;
  max-width: 540px;
  line-height: 1.65;
}
.activity-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 24px;
  margin-bottom: 32px;
}
.activity-card {
  display: block;
  text-decoration: none;
  border-radius: 20px;
  padding: 32px;
  border: 1.5px solid var(--border);
  transition: transform 0.2s ease, box-shadow 0.2s ease, border-color 0.2s ease;
}
.activity-card:hover {
  transform: translateY(-3px);
  box-shadow: 0 8px 28px var(--shadow-md);
}
.activity-card--warm {
  background: #FDFAF5;
}
.activity-card--warm:hover {
  border-color: var(--accent);
}
.activity-card--cool {
  background: #F2F4F8;
}
.activity-card--cool:hover {
  border-color: var(--accent);
}
.activity-card-eyebrow {
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  font-weight: 600;
  margin-bottom: 16px;
}
.activity-card-icon {
  margin-bottom: 20px;
}
.activity-card-name {
  font-family: 'Playfair Display', serif;
  font-size: 22px;
  font-weight: 600;
  color: var(--fg);
  margin-bottom: 8px;
}
.activity-card-meta {
  font-size: 13px;
  color: var(--fg-muted);
}
.activities-note {
  text-align: center;
  font-size: 14px;
  color: var(--fg-muted);
  font-style: italic;
}

/* Footer */
.footer {
  background: var(--bg-alt);
  border-top: 1px solid var(--border);
  padding: 40px;
}
.footer-inner {
  max-width: 1080px;
  margin: 0 auto;
  text-align: center;
}
.footer-logo {
  font-family: 'Playfair Display', serif;
  font-size: 20px;
  font-weight: 700;
  color: var(--fg);
  margin-bottom: 10px;
}
.footer-tagline {
  font-size: 14px;
  color: var(--fg-muted);
  margin-bottom: 20px;
}
.footer-links {
  font-size: 13px;
  color: var(--fg-muted);
  display: flex;
  justify-content: center;
  gap: 8px;
  align-items: center;
}
.footer-sep { color: var(--border); }
.footer-activity-link { color: var(--accent); text-decoration: none; font-weight: 500; }
.footer-activity-link:hover { text-decoration: underline; }

/* Responsive */
@media (max-width: 768px) {
  .hero {
    grid-template-columns: 1fr;
    padding: 48px 24px 64px;
    gap: 40px;
  }
  .navbar { padding: 16px 24px; }
  .proof { padding: 60px 24px; }
  .proof-cards { grid-template-columns: 1fr; }
  .steps { grid-template-columns: 1fr; gap: 32px; }
  .niche-grid { grid-template-columns: 1fr; }
  .howitworks { padding: 60px 24px; }
  .niches { padding: 60px 24px; }
  .digital { padding: 48px 24px; }
  .closing { padding: 64px 24px; }
  .footer { padding: 32px 24px; }
}